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value selling
Does The Frame Make It Art?
“Art consists of limitation. The most beautiful part of every picture is the frame.†– Gilbert Chesterton.
Obviously this 20th century writer did not have the pleasure of working with a sales-focused organization, where the mantra “Perception is reality,†reigns supreme.
Some think in black and white, yes and no – and some do not. (For those [...]
Is Your Product Like a Cold Cup of the Corporate Coffee?
It’s Monday morning and you are rounding out your morning routine by getting into the office, powering up the ole’ laptop, and deciding by royal proclamation, “It’s time for coffee.”