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Audience
Are You Being “sold to” or “told to”?
By Ken Stewart on July 9, 2008
My friend and colleague, Corey Smith, just asked a question, “Who is your audience?” Find out why it’s frustrating to be “told to” rather than “sold to”.
Posted in Business, MPS | Tagged Account Management, Audience, Consultative Selling, Corey Smith, Listen | 3 Responses
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