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Technology
We all know what it is, but how do we use it? Articles pertaining to the application of technology in our business environment.
Blogs Are Important To Your Customer. Are They Important To You?
“If it’s too good to be true, then it probably isn’t true.” That’s how the saying goes, right? How often do you buy something you are suspicious of? Being real with your customer elevates the level of trust in the buying cycle.
I receive a good many PR solicitations each week with this or that firm [...]
Are You Using Video to Reach Your Customers?
Are you sticky? Let me ask it another way – do your customers find you sticky?
Stickiness is a term used when describing the amount of time a viewer spends on your website. Questions like:
Do they find your website interesting – you interesting?
Did they find what they were looking for and convert to a sale?
Did they [...]
BPM: Why Should MPS Providers Care About Business Process Management?
Have you ever shouldered the burden of guilt for an upstream problem when a document failed to come out of one of your devices, just because you have oversight of the printer and MFP fleet?
While so many are still wrangling about the definition of MPS, don’t forget that any strategy requires change management in order to [...]
The SMB’s Social Media World Just Got a Little Easier with Hootsuite
Are you a small business struggling with all of the hype about social media? Do you feel overwhelmed with why you might even need a Facebook page – let alone how to manage it?
In a previous post, I asked whether Twitter, Facebook or LinkedIn might be right for your business. The answers vary, The answers vary, [...]
Avoid Death by PowerPoint with Prezi for Free
Solid presentation skill is really more art than science. The science of presentation dictates we ask relevant questions such as:
Who is my audience?
What medium is best to communicate my message?
What is important for my audience to come away with?
However, many equate masterful presentation as nothing more than some pretty slides and great transitions. Say it [...]
Accelerate Your Outcome by Increasing Relevancy
Are you relevant to your customers? Do you think you are or do you KNOW you are?
We have mountains of data coming at us today – and now we don’t need real time data anymore; we need to know what questions to ask, what is relevant to the very next event in which we are [...]
Free Your Files with Dropbox
You’re standing in line to pay for your lunch, reach into your pocket and realize you left your wallet at your house. You are leaving work, walk to your car and realize you locked your keys in your car.
How about that time when you realized that you didn’t have a backup of those important photos [...]
HP Offers 0% Financing to IT: Smart Business or Deja Voodoo?
Strapped for cash? Don’t have the budget? Well, HP may want to help you – and help themselves keep inventory turns from slowing.
According to The Register, HP is offering a 0% financing for a 12-month and 36-month lease transaction ranging between $1,500 to $150,000. The 12-month offers an option to buy the assets for $1 [...]
IDC Warns Not to Look to SMB Market for IT Services in 2010
Planning on ramping up your services arm to compensate for the loss in revenue and declining profits? Think again. The cogs of change continue to grind onwards, with IDC forecasting caution will rule spending habits in North America this year. According to their Worldwide Black Book, the hardest pressed will be the small and medium business (SMB) [...]
Gain Your Freedom With LogMeIn Free
Have you ever been somewhere and remembered you left a file on your computer at home? Do you just need to see what your parents are talking about when they say, “That thing just won’t go over there?”
I’ve been using LogMeIn products for a number of years now, both for work and for personal use. [...]
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