Sometimes, if you really want to know what your customers are thinking, you just have to ask. I launched an experiment earlier this Spring meant to help three retail businesses garner these kind of insights. We set up physical comment boxes in all of their stores, and posted signs inviting them to “text the manager” [...]
If you were an artist, which would you choose: To create your own unique and inspired works of art (even if it meant scratching a meager living) or bring others’ inspiration to life as a well-paid, commissioned painter? In world of business, each of us makes this choice. The real question is whether you know [...]
When you find yourself in a tough economy and your market share is under attack, what is the one thing you are hyper-focused on? Customer loyalty. World-class companies are fanatics about loyalty, regardless of the economic cycle or their own market dynamics. But what is the definition of loyalty? More importantly, how do you measure [...]
“It’s all about who you talk to,” is evidently Skype’s new tag line! When you match a product and service that fits a need (Skype) and a customer that has a need and budget (me) the rest should be pretty easy, right? Not so fast. I’m a big believer in customer experience during the buying [...]
Do you ever feel a little overwhelmed – or a lot? Do the mountains of to-do’s seem overwelming or the projects seem daunting?
In years past, many travelers used the night sky to navigate uncharted oceans and unclaimed lands. They looked into the deep, black sky filled with the stars of legend and the like. Orion, Leo, Pisces and Crux — all constellations standing upon centuries of lore. But most could not read their stories, making way for a special breed [...]
Of all the workplace productivity and time management tools I’ve tried over the years, I never could find one that had everything I needed in one spot. So I created my own called the Daily Focus Pad. In their book, Rework (affiliate), Jason Fried and David Heinemeier Hansson speak about creating their products to scratch their [...]
You worked your tail off getting or supporting the sale – and you won! Now what? Avoid being part of the 70% who fail in change with my 9-step system.