Without getting too deep into this debate (which I must resist in the interest of an upcoming appointment), I have a point of interest to extend your thought process.

I do agree that the Internet is as much infrastructure as the circuits or airwaves which our telephonic communication travels today – not necessarily the appliance itself, mind you. To extend this, “printing” is simply an extension of publishing in a defined medium. For instance, when I want to display a computer's network routing table, I type the command “route print”. This displays the information I require upon execution.

Think to your analogy and begin merging all mediums together so that the term “realizing” becomes the effective term used to describe input from a given source travelling via a conveyance of infrastructure to a designed output ultimately for the purposes of consumption.

In this manner, the pieces of furniture are all synonymous without output. Where the computer steps ahead is its interactive nature, which print and TV do not possess at this point – but seem to be angling towards.

I can tell I'm going to have a lot of fun digging around your site

A couple of observations to put on the table.
How many people love the internet? How many people love TV or Print?

It might help to clarify how I see “media.” Telegraph, telephone and cable systems could be described as media. But I think it clarifies the situation to think of them as the infrastructure that delivers – let's say – media products.

In this framework, telephone delivers a sound product “talk”. Telegraph delivered a word product that is actually very close to twitter at it's best. No doubt much of twitter is just talk in words. The other huge presence on twitter is people selling stuff.

But in the middle of the all the noise there is emerging another use of twitter. All the news outlets are starting to use twitter as a headline service with links to “more.” But rather than go down that tangent..back to “media.”

The way I'm looking at it the web is a pull communication infrastructure. But TV and Print are objects that enter a person's physical environment and sit there quietly. Most people have never “watched TV” or “read newspapers.” Those two objects are part of the furniture.

The defensible power is that attention decisions are made in a micro second. When the interesting-to-me micro event occurs, print or TV is at hand. The interest itch can be scratched in the same second it occurs.

Last point for now. In a world of a gezillion channels what's going to be the easiest way to find what might be interesting. The internet – search. Print – discover. Discover is fun. Search is just more work.

Needless to say, your post is rather fascinating. I will be very up front that I am not very familiar with all of the varied angles you have discussed here, but with the included link I plan on doing a little more digging over the next week or two.

I would debate a little on your point excluding the Internet as a means of mass media distribution, as I quite frankly believe TV will simply become an extension of the Internet (Web). I like where you are going with this though, and I would share a similar direction in that I think everything is literally becoming a system of inputs and outputs with variable methods to adjust the “volume” (both throughput of noise to signal as well as quantity).

Very interesting indeed… Thank you for letting me know you found our new venture with DSD beneficial, and again thank you very much for the very interesting content. I look forward to more reading and sharing!

I've been a little soapbox since at least 2006 about connecting MPS and commercial printers and newspapers to deliver anywhere anytime Print. For a while I played with the journalists over at Niemann Journalism Lab and whenever I stumbled on an interesting discussion on the web.

Problem is that either I'm totally delusional or the silos are just too strong, for now. Not to say I'm going to stop. Just didn't want to clog your blog with my story.

At any rate, the pitch is that what's happening next is anywhere anytime video. The cool thing is that is going to mean an opportunity for anywhere anytime print.

The fact is, which for now I'll just assert rather than try to prove, is that there are only two mass media. One is print. The other is TV. Internet is for buying, searching, talking and storing.

My personal interest has little to do with marketing. I think I'm seeing a way to use the connection between print and video to significantly improve high school education at the bottom of the pyramid.

it fits into MPS because I think if they offered an educational product, it's a significant differentiator to break into the public education space which is a mother lode of dollars looking for a place to be spent.

If you have some time to waste, just take a look at my tweets ToughLoveforX is the handle. At the end of the day they are all actually about the same thing. Since I'm very thankfully happily retired, I have lots of time to waste, I have lots of time to Tweet.

On a more serious note, I've set up a 501(c)(3) called Printable Click.org. If you want to see what I'm up to you can check out http://clickableprint.blogspot.com.

Meanwhile, rest assured I'll be back and am looking forward to my first edition of the new pub early next week via email.

Without getting too deep into this debate (which I must resist in the interest of an upcoming appointment), I have a point of interest to extend your thought process.

I do agree that the Internet is as much infrastructure as the circuits or airwaves which our telephonic communication travels today – not necessarily the appliance itself, mind you. To extend this, “printing” is simply an extension of publishing in a defined medium. For instance, when I want to display a computer's network routing table, I type the command “route print”. This displays the information I require upon execution.

Think to your analogy and begin merging all mediums together so that the term “realizing” becomes the effective term used to describe input from a given source travelling via a conveyance of infrastructure to a designed output ultimately for the purposes of consumption.

In this manner, the pieces of furniture are all synonymous without output. Where the computer steps ahead is its interactive nature, which print and TV do not possess at this point – but seem to be angling towards.

I can tell I'm going to have a lot of fun digging around your site

A couple of observations to put on the table.
How many people love the internet? How many people love TV or Print?

It might help to clarify how I see “media.” Telegraph, telephone and cable systems could be described as media. But I think it clarifies the situation to think of them as the infrastructure that delivers – let's say – media products.

In this framework, telephone delivers a sound product “talk”. Telegraph delivered a word product that is actually very close to twitter at it's best. No doubt much of twitter is just talk in words. The other huge presence on twitter is people selling stuff.

But in the middle of the all the noise there is emerging another use of twitter. All the news outlets are starting to use twitter as a headline service with links to “more.” But rather than go down that tangent..back to “media.”

The way I'm looking at it the web is a pull communication infrastructure. But TV and Print are objects that enter a person's physical environment and sit there quietly. Most people have never “watched TV” or “read newspapers.” Those two objects are part of the furniture.

The defensible power is that attention decisions are made in a micro second. When the interesting-to-me micro event occurs, print or TV is at hand. The interest itch can be scratched in the same second it occurs.

Last point for now. In a world of a gezillion channels what's going to be the easiest way to find what might be interesting. The internet – search. Print – discover. Discover is fun. Search is just more work.

Needless to say, your post is rather fascinating. I will be very up front that I am not very familiar with all of the varied angles you have discussed here, but with the included link I plan on doing a little more digging over the next week or two.

I would debate a little on your point excluding the Internet as a means of mass media distribution, as I quite frankly believe TV will simply become an extension of the Internet (Web). I like where you are going with this though, and I would share a similar direction in that I think everything is literally becoming a system of inputs and outputs with variable methods to adjust the “volume” (both throughput of noise to signal as well as quantity).

Very interesting indeed… Thank you for letting me know you found our new venture with DSD beneficial, and again thank you very much for the very interesting content. I look forward to more reading and sharing!

I've been a little soapbox since at least 2006 about connecting MPS and commercial printers and newspapers to deliver anywhere anytime Print. For a while I played with the journalists over at Niemann Journalism Lab and whenever I stumbled on an interesting discussion on the web.

Problem is that either I'm totally delusional or the silos are just too strong, for now. Not to say I'm going to stop. Just didn't want to clog your blog with my story.

At any rate, the pitch is that what's happening next is anywhere anytime video. The cool thing is that is going to mean an opportunity for anywhere anytime print.

The fact is, which for now I'll just assert rather than try to prove, is that there are only two mass media. One is print. The other is TV. Internet is for buying, searching, talking and storing.

My personal interest has little to do with marketing. I think I'm seeing a way to use the connection between print and video to significantly improve high school education at the bottom of the pyramid.

it fits into MPS because I think if they offered an educational product, it's a significant differentiator to break into the public education space which is a mother lode of dollars looking for a place to be spent.

If you have some time to waste, just take a look at my tweets ToughLoveforX is the handle. At the end of the day they are all actually about the same thing. Since I'm very thankfully happily retired, I have lots of time to waste, I have lots of time to Tweet.

On a more serious note, I've set up a 501(c)(3) called Printable Click.org. If you want to see what I'm up to you can check out http://clickableprint.blogspot.com.

Meanwhile, rest assured I'll be back and am looking forward to my first edition of the new pub early next week via email.

I have a feeling it's going to be just what I need since my primary focus is on the commercial print side of the equation. Meanwhile, all the real action is happening in the worlds that you, Greg and Art live.