Lately, we are seeing green-this and eco-that everywhere. I would applaud this momentum the green initiatives are picking up, outside of the fact many companies are using it as their me-too-marketing-in-a-box.
I know I sound like a cynic, but come one folks…
Do companies sleep better at night knowing that they are doing their small part to save the environment, while making a little extra green-in-their-pockets is simply a bi-product?
Does anyone think it ironic that a local (print) paper had a headline reading,
Plants going extinct at an alarming rate!
So the paper-pulp you printed that on came from … ?
Here’s a hint – it’s tall and it is green.
The List Goes On.
What about a post I wrote a while back on an EDM company, Laserfiche®, declaring they had helped 25,000 organizations save over 17 million trees – get this – by digitizing company documents.
So, the logic goes, “We scan a bunch of paper and save trees.†Wow – how about preventing these documents from being produced in the first place?
I know, that comes next, right?
I do really wonder if that would help, but that question is above my pay grade to answer.
… And Today,
off all things, I wanted a glass of water. We use hand-me-down cups people bring in for coffee, tea, etc. I grab one (pictured above), with the phrase,
Our earth, Our tomorrow
On the reverse side is the logo of a company we do business with, and I instantly come to the conclusion this is a little swag handed out for PR, no doubt. It is a fairly cheap, plastic
cup – but very functional. It seems a little funny to create a green-friendly piece of swag out of plastic, but I think nothing else of it.
I go about my day, drinking my water. As the day wears on, and I continue to stare at the cup. I begin to wonder, is that cup recycled or recyclable?
I flip it over, and what do I see? Well, nothing… A stamp indicating place of manufacture, but sadly enough – this cup is not made of recycled goods – NOR is it even able to be recycled…
This comes from an organization with tens of billions of dollars in annual revenue globally. I wonder how many they handed out as gifts or prizes? Good intentions I’m sure, but as they say, “The road to hell is paved with ‘em.â€
Ken Stewart’s blog, ChangeForge.com, focuses on the collision between the constantly changing worlds of business and technology. Ken is also the Director of Technology at Kearns Business Solutions.