Does Software Solve Real Business Problems?

SFA, CRM, ERP, ERM, DMS, CMS, MPS, and SaaS… Wow, we hear these acronyms and probably use some versions of them in our daily business – and even to run our business. So what’s in a name?

Well, evidently a lot according to “them”, the software manufactures and industry experts alike. We hear all about the wonderful productivity enhancements and time saving tools there are, and don’t get me wrong… “they” may be on to something there. It’s a wonderful commercial the salesperson puts on for us, and we blindly subscribe to the fantasy while skipping lightly through strawberry fields.

Oblivious to the pending chasm we are hurtling towards, a reality of costly acquisition and lengthy integrations eagerly awaits the unwary. This grim picture painted, what really boggles my mind is how often companies do not have the stomach to keep down the ugly truth that you must understand where you stand before you can decide where you must step.

What does that even mean? What I see time and again is that companies fail to comprehend software alone cannot solve their problems, only focus and attention to aligning business goals and metrics to actionable and corrective plans. Software is much like a coat of paint. If you have spent time sanding and priming and buffing then a good paint job can bring new life to something; however, if you simply slop new paint over old to cover some rust spots the paint job will always look splotchy and eventually the rust spots will resurface.

My advice is to spend what is the hardest, but arguably the most rewarding, time in understanding why you run the business the way you do. Create metrics to help measure your business, like a report card, but do not let the metrics dictate success alone, as they are simply an indication of what is working and what is not. If the metrics indicate something is working, ask, “Why?” If the metrics indicate something is not working, ask, “Why not?” Perhaps, the most important advice I might offer is that change is inevitable and on going.

Remember, there is no magic bullet, but I’m sure you can find a silver lining if you know where to look.

Regards,

Ken